Innovative Fitness Marketing Solutions

Alpha & Beta Testers Needed

It looks like 2009 is going to be a tough year for many people working in the fitness service industry. But it doesn't have to be that way. I want to help you make this your best year ever.

Can you imagine having your own studio and getting paid for the work other people do? Wouldn't you rather work with just your favorite clients, instead of catering to anyone who walks through the door? With the right system in place you can attract these high-quality clients. Clients that are willing to pay a premium for your services.

Even without knowing you, I guarantee there is a lot more you can be doing to make more money in your industry. To prove this point, I'd like to share 25 ways fitness professionals can survive this recession through my Fitness Survival Guide.

The guide is just the very beginning. But, there's one downside to using this guide. I want you to understand this before I tell you how to get your free copy.

The Fitness Survival Guide will give you an overview of the many things you could be doing to grow your business and make more money. Some of the suggestions you may have thought about before, and some you may never have considered.

The problem is that the guide itself will not bring in more clients. Only through your action can it help you grow your business so the other fitness professionals work for you, and you are the one getting the lion's share of their fees.

You will have to use it to build the business. And you may offer many excuses as to why you cannot do these things. That's where I come back into the picture. I want to help you eliminate excuses right away.

I'd like you to consider one key point. Whether you own a facility now and employ others, or you work as an independent contractor, you are in control of your own income. If you work for a salary then as long as you work in that role, this may not apply to you.

With that in mind, what is the difference between a personal trainer who works for a training studio and the personal trainer who owns the training studio?

Do you think the owner of the studio is a better fitness trainer? Do you think he or she is stronger or in better shape than the trainers he or she employs?

I can tell you for sure that fitness knowledge and physical fitness has no relevance. It all comes down to one very important thing.

The one who owns the facility has the better marketing. It's that simple.

You may be thinking, "No, she just has more money..."

That could be true, but without good marketing that facility will be closed in a short time.

If fitness services is your personal war, then marketing is the weapon that will win it for you. But not just any marketing. It needs to be tailored to your industry and incorporate elements that are proven to work with other fitness service providers.

The point is simple... if you want to be the one who employs the other fitness professionals then you need to learn how to bring in clients. This is NOT a factor of increasing your fitness knowledge.

Don't get me wrong, you certainly need to know what you're doing, and provide top-notch service. But certifications and fitness knowledge do not build fitness businesses. Marketing does.

The problem is that marketing requires time, knowledge, and money. It means developing specific resources to bring in clients, keep them, and upsell them. It means understanding the market and constantly testing campaigns (which can cost a lot of time and money).

Perhaps your aspirations are only to fill up your schedule and not to run your own facility or franchise of facilities. Good marketing will help you fill up your schedule and slowly increase your rates, while keeping that schedule full.

If you're relying on a gym to provide this marketing for you, you may be in for an ugly surprise. First of all, the facility usually takes a big chunk of your hourly rates just to cover that marketing expense. And second, they usually do a poor job of it. Turnover rates among trainers are typically quite high because of this.

Here are the two most common dilemmas as this point:

1. As a service provider you're too busy providing services to invest time in your growth.
2. You don't have enough money to pay someone else to do the marketing for you.

So where does that leave you? Until now, it left you exactly as you are.

That's where Fitovative Marketing Solutions come in. We have a brand new service that can help you market your fitness services, or... we can just do it for you.

Sounds expensive, doesn't it? It is. In fact, it's very expensive. Production costs along could easily reach tens of thousands of dollars for a single campaign.

You may not be able to afford that in your business, but what if you could license that same marketing content on a per use basis?

That's exactly what we do. We license our marketing content to fitness professionals and coach them on how to use it to build their businesses.

But we need your help!

We need you and your opinions to help us formulate the best solutions for you. We also need people to test our solutions, especially in major markets.

That means you'll get a chance to use our resources for FREE for a limited time.

First, I want you to download my Fitness Survival Guide to give you some ideas on what you could be doing to improve your fitness business right now.

Just enter your name and email address in the box below and I'll send it to you right away.

Make sure you read the guide and I'll be in touch in the next couple of days to tell you more about the Beta program.